Name: The Royal Rug
Brand: Alternate Ending Beer Co.
Price: 16.0 USD
Availability: InStock

An extremely delicate pilsner with floral notes, a soft bitterness, and hints of toasted grain. Clean and crisp.

$16.00

Size —

Size chart

4-pack

Discounted Case

[{"id":42656178077857,"title":"4-pack","option1":"4-pack","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":40102949781665,"product_id":7350766862497,"position":1,"created_at":"2024-09-17T18:52:53-04:00","updated_at":"2024-09-17T18:52:55-04:00","alt":null,"width":1620,"height":1620,"src":"\/\/www.alternateendingbeerco.com\/cdn\/shop\/files\/RoyalRugNEW.jpg?v=1726613575","variant_ids":[42656178077857,42656178110625]},"available":true,"name":"The Royal Rug - 4-pack","public_title":"4-pack","options":["4-pack"],"price":1600,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","featured_media":{"alt":null,"id":33724276179105,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1620,"width":1620,"src":"\/\/www.alternateendingbeerco.com\/cdn\/shop\/files\/RoyalRugNEW.jpg?v=1726613575"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":42656178110625,"title":"Discounted Case","option1":"Discounted Case","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":{"id":40102949781665,"product_id":7350766862497,"position":1,"created_at":"2024-09-17T18:52:53-04:00","updated_at":"2024-09-17T18:52:55-04:00","alt":null,"width":1620,"height":1620,"src":"\/\/www.alternateendingbeerco.com\/cdn\/shop\/files\/RoyalRugNEW.jpg?v=1726613575","variant_ids":[42656178077857,42656178110625]},"available":true,"name":"The Royal Rug - Discounted Case","public_title":"Discounted Case","options":["Discounted Case"],"price":8640,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","featured_media":{"alt":null,"id":33724276179105,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1620,"width":1620,"src":"\/\/www.alternateendingbeerco.com\/cdn\/shop\/files\/RoyalRugNEW.jpg?v=1726613575"}},"requires_selling_plan":false,"selling_plan_allocations":[]}]

Alternate Ending Beer Co. does not sell or serve alcohol to persons under the age of 21. By purchasing this beer, you swear and affirm that you are over the age of 21. Upon picking up your beer purchase at Alternate Ending, you will be required to show proof of age with a valid ID.

4-pack of 16oz cans

1 case of 24 (16oz) cans

4.8%

Buy beer

IT'S BACK!

BUNDLE & SAVE 20%

El Guapo Oscuro BUNDLE

El Guapo Oscuro Full Case + Hoodie Bundle

$120.00

CASE SPECIAL!

El Guapo Oscuro - CASE SPECIAL!

Mexican-Style Dark Lager 4.9%

ITS BACK!

NEW!

Czech-style Amber Lager 4.9%

$16.00

View all
25 products

abv

4.8

ibu

26

hops

Mittelfrüh

Tradition

malt

Pilsner

notes

Toasted Grain

Sweet

Floral

The Royal Rug

German Pilsner

Our brewing system allows us to do decoction brewing, which is rare these days. We're able to move our grain from kettle to mash tun and back, boiling ⅓ of the grain to capture additional flavor, color and aroma. It’s a time-consuming process but well worth it as this spectacular beer accentuates a toastiness that wouldn't be found without it. The Mittelfrüh & Tradition hops provide floral notes with a soft bitterness in this extremely delicate Pilsner.

The can label

It is true, one of our three wishes after rubbing that lamp was to make a beautiful pilsner, much like our heroes at Bierstadt Lagerhaus. If you happen to be at a Ralph’s with your checkbook, consider swapping out that carton of milk for this clean, crisp Royal Rug. The dude abides.

the very first

Royal Rug

Sometimes colors just don't translate from the screen to the printed piece. We played around with the Royal Rug colors a lot in the beginning, and we are still tweaking them to this day. But we always knew this special label would be more colorful than our other shadow cans, and that the background would not be black.

Reviews

★★★★★
Outstanding. Better than one of my favorite German Beers.
jeppi
Beer Broadcast

★★★★★
This beer is so smooth, crisp and clean with some very clear floral notes.
Raj S
Untappd

★★★★
Crisp and clean. Light but not watery. Fairly dry on the finish. Really nice stuff, and especially at under 5% this is definitely the kind of thing I need more of in my beer fridge.
ben4321
RateBeer.com

★★★★
Thought it was very good. Crisp and refreshing.
jimlib66
Beer Broadcast

★★★★★
Excellent pils, I love how the flavors stay on your tongue, love this, very refreshing.
David V
Beer Broadcast

★★★★★
You keep dropping these and I keep buying them for the home refrigerator!!! However, they’re only in there for a day or two. Then, disappear!!! What happened?? Fridge got hole in it I guess.
Bryan B
Beer Broadcast